I love this campaign for Jeffrey Campbell's Spring/Summer 12 collection, inspired by the Beach Boys and the concept of how much there is to look back on and look forward to.
For Spring/Summer 12, the JC boys and girls of The Damned use a time machine to visit both the 1960s romantic idealism of the past, and the bare-faced hopes for the future. In the middle, they discover a world where mod meets ultra-modern and nostalgia paves the way to tomorrow.
Model: Naomi Nishi Directed and Styled by Bridgette Bayley and Conor Riley Makeup by Laramie Glen Photographed by Helen Pearson
Going to invest in a pair of these. I'm going to be a JC girl.
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